The company's purpose is to acquire, manage and sell participations in industrial, commercial and service companies in Switzerland and abroad, particularly in the sectors of spirits, trendy beverages, media and luxury goods. The company buys, sells, licenses and uses intellectual property rights such as trademarks, signs, designs and copyrights, especially in the sectors of spirits, trendy beverages, media and luxury goods. It provides consulting and support services in the areas of general management, controlling and finance, legal and tax, human resources and marketing and communication. The company creates and produces beverages and spirits, clothing, shoes and accessories, publishes magazines and books, and manages related internet portals in Switzerland and abroad. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for its subsidiaries and third parties.