Comprehensive consulting, conception, realization, and execution of all business and processes falling within the areas of marketing, sales, and CRM, with a particular focus on customer proximity, customer orientation, and employee empowerment, design and implementation of sales campaigns, interim management, recruitment of resources, active sales support, and service management, as well as consulting, care, and coaching of enterprises and private individuals. The company may establish branches and subsidiaries domestically and abroad, participate in other companies domestically and abroad, acquire, encumber, dispose of, and manage real estate domestically and abroad, undertake financing for its own or third-party account, and provide guarantees and sureties for subsidiaries and third parties.