The purpose of the company is the development, production, trade, and distribution of care, hygiene, and consumer goods, particularly cosmetics and body care products for the hotel, hospitality, and related industries. The company can provide consulting, development, marketing, IT, and logistics services related to these products and industries. The company can establish branches and subsidiaries domestically and abroad, and participate in other companies domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, dispose of, and manage real estate domestically and abroad. It can also arrange financing for its own account or for the account of others, as well as provide guarantees and sureties for subsidiaries and third parties.