The core activity of EPHMRA (European Pharmaceutical Market Research Association) is to provide expert knowledge and resources for market and market research in the pharmaceutical industry. This includes: market and market research, data analysis and interpretation, competitor monitoring, forecasting and prediction, development of standards and guidelines for market and market research in the pharmaceutical industry, training and further education of specialists in market and market research, and provision of resources and information for members to improve their business performance and remain competitive. EPHMRA serves as a platform for the exchange of knowledge and experience between members from the pharmaceutical industry and provides support in the development of strategies and decisions based on market and market research results.