The company's purposes are the import, export, and trade of all kinds of articles as well as the organization of advertising, promotional, and sporting events. In the course of its activities, the company may create branches or subsidiaries in Switzerland or abroad, participate in other companies in Switzerland or abroad, acquire companies with identical or similar purposes or merge with such companies, acquire or sell real estate, carry out all operations and contracts suitable for developing and extending its purpose or directly or indirectly related to it both in Switzerland and abroad. The company may grant loans or guarantees to its partners or third parties, including affiliated companies, if this promotes its interests.