The company aims to provide consulting and development services in the fields of product design, photography, film, organization of congresses and conferences, graphic design, visual communication, websites, design of new products, and industrial design. Additionally, the company aims to trade, distribute, promote, market and manufacture textiles, shoes, sound recordings, accessories and horse feed in the equestrian sector. The company may also participate in, found, acquire and merge with other companies of any kind in Switzerland and abroad. It may acquire, encumber and dispose of real estate and intellectual property rights in Switzerland and abroad, and establish branches and agencies in Switzerland or abroad by decision of the management.