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DirectoryTourism & HospitalityTravel agencyRiehenEquitour AG
Equitour AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

The company is a tour operator specializing in horseback riding tours. The core activity consists of designing, organizing and conducting horseback riding tours in various countries around the world. This includes researching and selecting travel destinations, creating travel documents and websites, calculating and negotiating prices with service providers, advising and supporting customers, as well as processing travel bookings and payments.

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Service area

Offering

Products & services

Industry:Travel agency
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Equitour AG

✓ Offered7
Worldwide riding holidays
Riding tours, guided trail rides, trails, riding safaris, ranch holidays, riding lessons and stable-based riding holidays in Europe, Africa, Asia, the Americas and Australia/New Zealand.
Last-minute & early-bird offers
Last-minute trips and early-booking discounts on selected riding holidays and riding programmes, with seasonal offers and special prices.
Group trips
Riding holidays and riding programmes for groups, with group offers and suitable destinations or dates.
Travel vouchers
Vouchers to give as gifts for riding trips, bookable as a travel voucher gift.
Travel magazine
Travel magazine available free on request, with travel reports, photo features and information on travel countries, horse breeds and travel experiences.
Travel reports and videos
Travel reports from Pegasus and customers, press reports as well as videos about riding holidays and riding destinations worldwide.
Travel booking information & advice service
Information on travel booking, riding qualifications, packing your suitcase, insurance, feedback, benefits, contact, online booking and travel tips.
Trust & reputation

ranQ Trust Score of Equitour AG: 4.2 out of 5.0

Trust Score4.2/ 5.0

Very high

x

Data basis 96% · As of November 2026

Equitour AG scores 72.6 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.52.024%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.100.010%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.100.08%
Equitour AG scores 71.3 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.58.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.70.07%
Equitour AG scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
Equitour AG scores 100.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

Equitour AG reaches a ranQ Trust Score of 4.2 out of 5.0 — rated «Very high». The rating draws, among other things, on 4.0 out of 5 stars from 65 customer reviews. The data basis is 96%, so the score is backed by part of the criteria. As of November 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
4
of 5

Aggregated from 65 reviews across all connected sources

Sources
GGoogle465
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

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Location

Baselstrasse 11
4125 Riehen
Opening hours
Mon
09:00 - 18:00
Tue
09:00 - 17:00
Wed
09:00 - 17:00
Thu
09:00 - 17:00
Fri
09:00 - 16:00
Sat
Closed
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-103.854.370
Founded
2022 · 4 years
Last commercial register change
April 27, 2026
Employees
11 to 20

Active in 1 of 26 cantons · 1 municipality

  • BSRiehen
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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