Wholesale and retail trade, import, export, distribution and brokerage of finished products, semi-finished products and raw materials; consulting, management and organization of commercial, manufacturing, industrial activities, development and control of sales networks, also in franchising; brokerage services in transportation in all its forms; the assumption, granting and exploitation of trademarks and licenses or industrial know-how. The company may also carry out all those commercial, industrial, real estate operations within the limits imposed by current legislation, deemed necessary or merely opportune for the achievement of the company's purpose, including participation in other companies and the establishment of branches in Switzerland and abroad.