The company's purpose is to conduct technical and commercial research, carry out market studies and other analyses, particularly in the fields of creating, managing, and operating hair salons, beauty institutes, and similar activities. It also aims to provide training, consulting, and all services in the field of hairdressing, as well as the manufacturing, use, and distribution of products, particularly cosmetics, in the beauty sector. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations, and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.