The company's core activity is conducting market research and customer surveys for businesses, organizations, and administrations. This includes, among other things: customer surveys and business-to-business surveys (B2B), customer experience studies, brand awareness, branding, and image research, price research and product research, advertising research and communication research, target group analysis and segmentation, mobility research, employee surveys, and social research. The company provides implementation-oriented and psychologically sound approaches and solutions to deliver relevant insights and decision-making bases to its customers.