The company's purpose is to acquire, sell and manage participations in companies of any kind in Switzerland and abroad, in particular in the sports sector, as well as to provide financing. The company may establish branches, agencies and subsidiaries in Switzerland and abroad and conduct all business that is suitable to promote the development of the company and the company's purpose. It may acquire, encumber and dispose of real estate and intellectual property rights in Switzerland and abroad. The company may grant loans and other direct or indirect financing to its direct and indirect subsidiaries as well as to third parties, including its direct and indirect shareholders and their direct and indirect subsidiaries, including within the framework of cash pooling agreements, and provide security for their liabilities of any kind, including by way of pledges on or fiduciary transfers of the company's assets or guarantees of any kind, whether remunerated or not.