The operation of a physical and online store specializing in physiological carrying as well as the sale of natural and eco-responsible products intended for babies, children, and parents. It offers any activity related to well-being and family support, including workshops, training sessions, events, and consulting services. It develops, manufactures, distributes, and markets products related to these activities, including clothing, shoes, accessories, toys, baby care items, cosmetics, books, and any other items intended for families. The company may also provide online services, particularly the sale of products through an e-commerce platform, as well as the creation and dissemination of educational content in various forms, such as articles, books, videos, podcasts, and training sessions. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar objectives, or merge with such companies, carry out all operations, and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.