The company aims to provide services in the areas of corporate development, marketing and communication. Furthermore, the company aims to distribute branded fashion and merchandising items. It can establish agencies, branches and subsidiaries in Switzerland and abroad, as well as engage in any activity that is suitable to promote the purpose of the company, in particular also acquire, manage, encumber and sell participations, real estate and intellectual property rights. It can also provide financing for itself and third parties, as well as provide guarantees and other securities.