The company's purpose is to conduct market research, prepare market studies, represent the interests of domestic and foreign natural and legal persons, advise natural and legal persons, broker services and products domestically and abroad, and plan and execute international trade transactions, including establishing, manufacturing and operating brands. The company may enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. In particular, the company may also acquire, encumber, sell and manage real estate in Switzerland and abroad, establish branches, subsidiaries and affiliates in Switzerland and abroad, participate in or merge with other companies in Switzerland and abroad. The company may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.