The company's purpose is: the production, distribution and publishing in the fields of multimedia, cinematography, music and computer science; the production and financing of entertainment shows, events, cinematographic films, analog or digital media intended for sale to the general public; music and literary publishing, the exploitation of copyrights, publishing rights, trademarks and production rights related to the main activity; the import, export, purchase and sale of derivative products in accordance with the company's purpose, merchandising; the development or acquisition of projects in the field of writing directly related to the main activity, namely screenplays, musical compositions, lyrics and texts; the acquisition and exploitation of patents. The company may, in Switzerland and abroad: create branches and subsidiaries; participate in other companies, acquire or create other companies that are directly or indirectly related to its purpose; carry out, in general, all financial, commercial and real estate transactions that promote its development and are directly or indirectly related to its purpose; carry out these transactions for itself or on behalf of third parties, as an agent, representative, commissioner or have them carried out for itself by third parties; grant loans to shareholders or third parties, award leases, guarantee shareholder or third-party loans, secure its loans by issuing or pledging mortgage securities or by subscribing to any financial obligation.