The core activity of European Outdoor Group is to represent and promote the interests of the outdoor industry, particularly in the areas of sustainability and Corporate Social Responsibility (CSR). This includes activities such as organizing events, providing market analyses, and supporting member companies in implementing sustainability strategies.
In contrast, FreyZein focuses on the development and production of sustainable cellulose materials for the textile industry, particularly for outdoor clothing. The core activity involves developing and manufacturing innovative materials that are both high-performance and environmentally friendly.