The company's purpose is to operate hairdressing salons and similar businesses, as well as to provide all related services, including the sale of hairdressing and cosmetic products of all kinds. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and enter into all transactions that can achieve synergies with the main purpose. Furthermore, it may acquire, manage and sell securities, take out and grant loans. The company may acquire, develop, manage and exploit patents, licenses and manufacturing processes, as well as acquire, manage and sell real estate, and provide guarantees and other securities.