The company's purpose is the purchase, sale, rental and installation of equipment dedicated to event management, as well as public advertising on all media and the trade of various articles. It may carry out all commercial, industrial and real estate operations and conclude all contracts necessary to achieve its purpose. It may also create branches, take participations in other companies or mandate subcontractors. It may grant loans to its associates or third parties, act as guarantor for loans subscribed by its associates or third parties, and guarantee these loans.