The company's purpose is to trade in goods of all kinds that can be traded on the internet or through direct sales, as well as to provide related services. The company can produce and/or refine products that are directly or indirectly related to its purpose. The company can acquire, hold, sell and grant patents, copyrights, trademarks, licenses and other intellectual property rights of any kind. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can acquire, manage and sell real estate, securities and precious metals.