The company's purpose is to engage in all activities in the field of media, photography, video and events in Switzerland and abroad, in particular the operation of websites, the sale of images and services to individuals and companies, as well as all activities related to this purpose. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, acquire or sell real estate, provided that these operations are not subject to the Federal Law on the Acquisition of Real Estate by Foreigners of December 16, 1983 (LFAIE), carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.