The company's purpose is to provide consulting, brokerage, representation, and provision of goods and services in all fields, in particular in the financial, fiduciary, marketing, real estate, and commercial sectors; the development and organization of all activities in the field of information, media, communication, and events; activities related to the publication of mass media and specialized magazines, including the purchase, sale, production, import, and export, editing, trade, and distribution of articles and similar products of the graphic and stationery industry, photography, television, websites, advertising collection, event sponsorship, marketing consulting, magazines, and books, newspapers, and everything related to the world of Swiss and global publishing. The management of its own internet server; the production and management of internet sites for its own account and for third parties, including the management of computer and telematic databases; the acceptance of total or partial mandates for the performance of any computer activity in the multimedia sector; the assumption and performance of electronic publishing services, thematic services, and promotional and advertising activities on its own internet site, the performance of online booking activities for the tourism sector, and the creation and management of e-commerce platforms, both its own and those of third parties; the representation, brokerage, and online resale of goods and services. Marketing activities also include the study, development, and implementation of strategies for products and services, their communication, prices to be applied, type of advertising, distribution channels, and sales network to be used, sources, and methods of procurement and financing, and, in general, any intervention aimed at developing markets; the organization of events, conferences, congresses, exhibitions, events, and fairs in general, with the provision of related services; analysis, programming, planning, and managerial, organizational, and corporate rationalization; publishing in all its forms, electronic, television, and print; the retail purchase and sale of goods, with or without a warehouse. All the activities mentioned can be carried out at any technological level, up to the achievement of any national and international patents. The company can acquire, transfer, or license patents and projects developed in the aforementioned field. It can acquire stakes in other companies, in particular the purchase of social shares, securities, as well as the management and administration of stakes and assets. It can purchase goods of any nature, including real estate, and in general, carry out any financial and commercial operation necessary and useful for achieving the company's purpose.