The company's primary purpose is to organize, market and execute concerts and concert tours, as well as music and dance events. In this context, it also engages in film production, production of recorded sound and image carriers, and merchandising of all kinds. The company promotes, develops and implements cultural heritage and cultural cooperation with target countries, and applies the knowledge gained in training and further education. Furthermore, it trades in licensing rights, advises and provides services in the licensing business for media and content of all kinds, both nationally and internationally. It holds and markets licensing rights and licensing agreements. The company also aims to establish independent and non-independent branches in Switzerland and abroad, as well as to acquire, hold, manage and sell participations in other domestic and foreign companies. It can also acquire, mortgage, manage and sell real estate, and conduct all business related to the pursuit of its purpose.