The company's purpose is to provide consulting and assistance to individuals and businesses in the field of organization and innovation, particularly for the development of work and production techniques through innovative processes, machinery, and new technologies, such as software (augmented reality, AI, etc.) and digital production technology (CNC, 3D printing, plotters, etc.), as well as for the design, development, production, and trade of products, customized advertising materials, and presentation products; consulting in the field of interior design and corporate design, branding and marketing; consulting in the field of information technology and project management, managerial consulting and assistance; organizing events, workshops, courses, and similar activities in the sector. The company may, in Switzerland and abroad: open branches and subsidiaries; open and manage retail outlets and concept stores; acquire stakes in other companies and businesses in any form; acquire, encumber, sell, lease, and manage real estate; provide financing on its own account or on behalf of third parties and grant guarantees and bonds for subsidiaries and third parties; in general, carry out any activity directly or indirectly related to its purpose.