The purpose of the company is: the organization of events, tours and thematic trips in the automotive and motorcycling sector in Switzerland and abroad. The promotion of the automotive sector and motorcycles through the production and dissemination of audio/video content, training, sponsorship, fundraising; digital communication, design and web services activities; management and representation of artists, influencers, drivers and brands; vehicle rental and sale and the resale of tourist packages; the creation, buying and selling and import-export of merchandise, clothing and accessories under its own brand and third parties; the holding, development and exploitation of trademarks and patents. The company may, in Switzerland and abroad: carry out all activities, including commercial, industrial, financial, movable and real estate operations directly or indirectly connected with the corporate purpose; buy, sell, hold, lease and manage real estate. The company may acquire, encumber, hold, alienate real estate and, in general, carry out any activity in direct or indirect relation to the corporate purpose. The company may participate in other companies and establish branches and subsidiaries, both in Switzerland and abroad.