The company aims to plan, organize and carry out outdoor events both domestically and internationally. This includes, in particular, offerings in the areas of winter sports, mountain sports and air sports, such as freeride events, ski tours, snowshoeing, hikes, paragliding, as well as safety-related courses and training sessions. As part of its activities, the company can conduct test events for sports and safety equipment in collaboration with brand partners, create, publish and disseminate content in the areas of outdoor, sports and tourism, develop, produce and distribute merchandising items and promotional materials, enter into cooperations with tourist organizations, mountain railways, sports equipment manufacturers, training facilities and other partners, as well as broker services of third parties or provide organizational support for events of third parties. The company can establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any business transactions and conclude contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It can acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.