The company's purpose is the import and export as well as the trade of products of all kinds. The company also aims to carry out any services in the fields of marketing and advertising, in particular the conception, realization and marketing of all types of projects and strategies as well as consulting. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, grant loans or guarantees to associates or third parties, and conclude all transactions and contracts that are intended to promote the purpose of the company or have a direct or indirect connection with it.