The core activity of federaal is strategic communication consulting for politics and business. This includes in particular: development of strategies for successful communication and articulation of political interests; public affairs, including navigation through political processes, sharpening of positions, development of scenarios for action and promotion of dialogue between clients and decision-makers; media work, including control of public perception and increased visibility of clients; ghostwriting, including creation of speeches, specialist articles and opinion pieces; and campaigning, including mobilization of supporters and implementation of strategic campaigns.