to promote the interests of sales and service agents; to improve the professional status of these individuals and ensure high levels of professional performance; to establish good professional relationships between members and their principals, between members and their clients, and between different members within the association; to defend the reputation, name and position of the association; to stimulate the professional level by preventing or correcting abuses that could harm it; to facilitate and promote the exchange of information on behalf of all members of the association; to define the integrity and quality of services provided by members.