The company's purpose is the development, manufacture, design, trade and distribution of computer games and other software, in particular in the entertainment sector. It distributes computer games electronically and can provide additional services in the field of electronic and interactive media. The purpose also includes the acquisition, management, exploitation and commercial use of licenses, copyrights, trademarks, patents and other audiovisual, artistic and other intellectual property rights. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, in whole or in part, and conduct all business that is directly or indirectly related to its purpose. It can also provide financing for its own account or for the account of third parties; grant loans and guarantees, as well as carry out other commercial and financial transactions that may be conducive to the realization of its purpose.