The company's purpose is: The production, commercial consulting as well as wholesale and retail sales in the artistic and musical field. The management of music labels. The organization of cultural and recreational events. The management of show business personalities, websites and telephony; the management and production of television programs; the production, import, export, purchase and sale of promotional, typographic, sound or light material. The company may acquire, hold and transfer copyrights in the field of music and entertainment as well as licenses to organize concerts or other events. The company may act as an advertising agency, press office and social media consulting. Consulting activities in marketing, sponsoring, event organization, and commerce in general. Retail trade, import and export of articles and products, in particular watches, souvenirs, jewelry, leather goods, sports fashion and design together with any other product or article connected thereto, as well as the management of shops and commercial spaces throughout Switzerland and holding participations in other companies with synergistic purposes to its social purpose.