The purpose of the company is to provide services of any kind in Switzerland, in particular the marketing, management, implementation and further development of a franchise concept for the reinforcement sector, including related products. Furthermore, the company aims to acquire, grant, develop, manage and market licenses, trademarks, logos and similar rights, as well as operate a service center for franchisees. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.