The core activity of Fibre Pharma GmbH is the development and testing of innovative concepts and services in the pharmaceutical sector, particularly in a 'lab pharmacy' that serves as a test environment for new products, services and concepts. The company offers market research and testing, combining brick-and-mortar retail with digital solutions.
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Products & services
Industry:Research & Development
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Pharmacy in the Quartierszentrum Stettbach district centre with in-house operations, on-site counselling and a link to the digital future; designed as a «lab pharmacy» for new concepts and products.
Market research in the pharmacy
Market research using new packaging, new services and new concepts in a public-private pharmacy environment; testing and validating ideas under real conditions.
Development and optimization of products and services
Jointly trialling, optimising and bringing new products, services and concepts to market maturity in the pharmacy environment.
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