All insurance and reinsurance operations, management of insurance portfolios, in particular advice, brokerage, expertise, financial planning, mainly in the context of provident planning, asset management, mortgage financing, taxation and succession, as well as all activities related to these areas of activity; all services and advisory activities, creation and development in the field of visual communication and artistic direction; all real estate transactions or operations, in particular brokerage, purchase, sale, administration, promotion, management, exploitation, rental, construction and development of all real estate, as well as all services and advice in the field of real estate, excluding operations prohibited by the Federal Act on the Acquisition of Real Estate by Foreigners (LFAIE), i.e. excluding all real estate transactions in Switzerland that do not have an exclusively commercial purpose. The company also has the purpose of: import-export, international trade and trading of all consumer goods, products and commodities, in particular motor and nautical vehicles; providing, at national and international level, all services and advice in the economic, financial and administrative fields for footballers and, more generally, for all athletes, sports federations, sports clubs or sports companies, including career management and all strategic advice, including image rights management, acquisition, holding, management and realization of participations in all companies related to these areas of activity, excluding all real estate transactions in Switzerland that do not have an exclusively commercial purpose. In general, the company may also carry out all commercial activities, import-export, purchase, sale, distribution and representation of goods and manufactured products, as well as carry out all financial, securities and industrial operations for its own account or for the account of third parties in direct or indirect relation to its main purpose. The company may take participations in all companies having a similar purpose in Switzerland or abroad and may create branches in Switzerland or abroad.