The company's purpose is the design, creation and material realization of high-end or luxury products, objects and brands. Also their sale, promotion, merchandising, marketing and distribution as well as all financial, industrial, commercial or real estate operations, except for all operations prohibited by the LFAIE. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or real estate operations directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar companies, in particular by taking participations in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.