The company operates in the sectors of fitness, wellness, aesthetics, communication, and business consulting. The activities include: management and franchising of fitness centers and EMS; professional training; managerial, operational, and digital consulting; sale and rental of professional technologies and equipment; development and marketing of food, cosmetic, and aesthetic products; organization of events and courses; creation of digital platforms and services based on Artificial Intelligence; consulting for the opening and development of activities in the fitness, aesthetics, and hospitality sectors; real estate operations functional to corporate projects.