The company aims to provide services in the field of brand and customer experiences, particularly through the organization of vehicle presentations, test drives, vehicle handovers, product training, workshops, as well as event and customer care in the mobility sector. It offers specialized consulting and training for companies and their employees in connection with mobility and technology topics, particularly in the areas of electromobility, connectivity, and vehicle safety. The company may establish branches and subsidiaries both domestically and abroad and may participate in other companies both domestically and abroad, as well as engage in all business activities that are directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate both domestically and abroad. It may also provide financing for its own or third-party account and provide security for the liabilities of affiliated companies.