The company's purpose is to provide services and consulting in the hospitality industry, to provide modern coaching services and applications, to organize and sell related events, workshops, seminars, as well as trips and retreats, and to trade in goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad and may participate in other companies in Switzerland and abroad, as well as conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real property in Switzerland and abroad. It may also provide financing on its own account or for the account of others, as well as provide guarantees and sureties for subsidiaries and third parties. It may acquire intellectual property rights and grant licenses.