The Company's purpose is, in Switzerland and/or abroad, (i) any commercial operation related to all work in the watch and jewelry industries, including but not limited to research, development, manufacturing, promotion (advertising, etc.), marketing in any form, export, import; (ii) to buy, sell, hold and manage any participation in any companies; (iii) any commercial operation, especially the acquisition, holding, management, pledging and sale of industrial equipment and real estate, in particular buildings and land; (iv) to file, acquire, hold and sell patents and/or all intellectual property rights (trademarks, etc.) and to acquire, hold and grant licenses; (v) to grant (a) loans and/or any other form of financing or (b) guarantees and/or any other form of security to one or more associates, companies of the same group and/or third parties, for their direct or indirect benefit, if this promotes the interests of the Company and/or to contract (a) loans and/or any other form of financing or (b) guarantees and/or any other form of security to finance other operations that fall within the Company's purpose.