The company aims to operate events, artist agencies and advertising products of all kinds, as well as trade in fashion of all kinds. The company can acquire, exploit and sell copyrights, patents, licenses, trademarks and other intellectual property rights. It can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. It can also arrange and broker financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad.