The company's purpose is: the import, export, representation and distribution of luxury goods, such as watchmaking, jewelry and jewelry products; the acquisition of interests in other Swiss or foreign companies, the purchase, sale and management of participation titles, licenses, patents and any other rights, as well as all financial activities in these areas, with the exception of any participation in a real estate company in Switzerland or any other operations prohibited by the Federal Law on the Acquisition of Real Estate by Foreigners. The company has the power to take interests in any form in all companies or corporations with an identical or analogous purpose, or which are likely to promote its social purpose, by creating a new company or enterprise, contributions, subscriptions, purchases of securities and participations or social rights, or by merger or association. The company may also purchase, sell, register and exploit intangible assets in Switzerland and abroad, including patents, rights attached to patents and trademarks, as well as the acquisition and sale of licenses related to such rights. The company may, on its own account or on behalf of third parties, carry out all financial, commercial, industrial, movable and immovable transactions directly or indirectly related to its purpose. The company may also grant loans or any other form of financing, as well as provide guarantees of any kind, in particular in the form of guarantees, pledges or securities on the company's assets, for the direct or indirect benefit of companies of the same group, its shareholders, its close relatives or third parties. Finally, the company may establish branches and subsidiaries in Switzerland or abroad.