Training and promotion of ice hockey players as well as support and further education of ice hockey coaches. May conduct all business that directly or indirectly serves to achieve the company's purpose, develop, acquire, manage, exploit or sell software, licenses, brands and concepts, establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to their purpose, acquire, encumber, sell and manage real estate in Switzerland and abroad, also arrange financing for its own account or for the account of third parties and provide securities for liabilities of affiliated companies.