To promote wine culture by disseminating the latest knowledge in the fields of technology, science, history, art and hedonism to the public; to encourage and support young people who wish to pursue training in the viticulture sector by granting them scholarships, interest-free loans and other forms of support useful for completing the chosen training; to ensure the conservation of the Chamoson site, the preservation of the quality of life and the protection of the wine-growing area, prioritizing sustainable development; to implement a communication strategy for national and international recognition of the reputation of the appellation area.