The company's purpose is: The import, marketing, distribution and production of food and bakery products for B2B (intercompany trade) and B2C (consumer trade) via the internet or in any type of point of sale; All activities in the field of catering, baking, catering and event services, in particular the operation and management of restaurants and any other public establishment; The management and operation of franchises and brands. Furthermore, it may: carry out any financial, commercial or industrial, movable or immovable activity, directly or indirectly related to its purpose; open branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect connection with its purpose; grant loans or guarantees to shareholders or third parties, if it serves its interests.