The company aims to bring adaptogens (plants believed to increase the body's ability to adapt to various stresses, whatever they may be) into people's daily lives through food products, supplements, and potentially beauty products. More specifically, it focuses on healthy products (organic, gluten-free, without refined sugar) with tangible benefits for the consumer, with the hope of educating people about adaptogens and helping to improve their health and well-being. The company may: engage in any commercial, financial, industrial, real estate or movable property activity, directly or indirectly related to its purpose, except for operations prohibited by the LFAIE; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to associates, its subsidiaries or branches, or to third parties, if it serves its interests.