The Company's purpose is to carry out all service activities in the field of family office (personal assistance), particularly in the security and protection of property and persons, notably by providing concierge services, acting as an employer of domestic staff, buying, selling, holding movable and immovable property belonging to persons close to it (if the immovable property is located in Switzerland, it can only have an exclusively commercial use), managing the day-to-day affairs of these persons, as well as their movable and immovable property. It can perform any act and carry out any activity that is directly or indirectly related to its purpose. It can establish branches and subsidiaries in Switzerland and abroad. It can acquire, hold, encumber with limited real rights, administer and alienate real estate in Switzerland (only for exclusively commercial use) and abroad. It can grant loans or any other form of financing to affiliated companies or third parties, as well as provide securities of all kinds, for the direct or indirect benefit of affiliated companies or third parties.