The association aims to create and design physical and digital spaces for encounter, inspiration, awareness, support, and empowerment of people in significant life situations. It offers space for exchange, remembrance, mourning, appreciation, and joy. This is for both private individuals and companies and their employees. The purpose is pursued in particular through the organization and implementation of concerts, free weddings, free funeral services, cultural and ceremonial events, as well as educational, coaching, and dialogue formats. The association operates facilities for meetings and exchange, including catering, and develops, produces, trades, and distributes greeting cards, printed materials, and products of all kinds, particularly to achieve the association's purpose. The association may establish branches, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, acquire or dispose of real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the association or are directly or indirectly related thereto.