The company's purpose is to trade in and sell goods (including imports from and exports to foreign countries) of all kinds, in particular merchandise, decorative, advertising, textile, food and non-food items, print and packaging articles, as well as entertainment and electronic media of all kinds, and to provide services in the areas of marketing and sales promotion, such as promotions, merchandising and training, as well as event organization. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as guarantees and sureties for subsidiaries and third parties.