The company aims to operate a photo studio, produce and process image and sound material including video and multimedia productions, provide training and further education in the field of photography, and trade in goods of all kinds. The company can conduct all business related to its purpose, in particular, it can also participate in other companies, acquire, sell and manage real estate, hold and manage capital investments of all kinds, as well as acquire, manage and sell copyrights, patents and licenses of all kinds. It can establish branches and subsidiaries in Switzerland and abroad.