The management and consulting of businesses, in particular providing management, organizational and project-related assistance to companies. The trade and import of Swiss and foreign food and non-food products. The company may register, hold, transfer, acquire and exploit intellectual property rights and assets in any other way, in particular trademarks and patents. It may also acquire shares, stocks and interests in third-party companies. Participate in joint ventures and assume and grant agencies, representations and mandates, with or without the deposit of goods, of Swiss and foreign companies for Switzerland and abroad, as well as promote, organize and manage commercial networks in franchising in the national and foreign territory, as well as commercial, industrial and financial activities; buy, sell and hold real estate in Switzerland and abroad, including real estate brokerage. The company may also engage in the rental of trucks, motor vehicles, motorcycles, bicycles, aircraft, boats, both in the short and long term, both for companies and private individuals, as well as issue guarantees and sureties in favor of third parties. Finally, the company may carry out any and all activities necessary or useful for achieving the company's purpose and participate in any other company with a similar purpose.