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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint747,212 companies indexed · Last updated: today
DirectoryIT & CommunicationBusiness software consultantHergiswil NwFriendly GmbH
Friendly GmbH Logo
Verified· 2 sourcesTrust Score
Summary

About the company

Friendly GmbH develops and distributes software for web analytics and marketing automation. It also provides IT services such as consulting, onboarding, integrations and customisation; its products are based on the open-source platforms Matomo and Mautic.

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Service area

Offering

Products & services

Industry:Business software consultantSoftware developer
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4.1/5

Friendly GmbH

✓ Offered3
Web Analytics (Friendly Analytics)
Privacy-oriented web analytics for businesses; 100% visitor tracking, heatmaps, funnels, session recording, A/B tests, e-commerce tracking and custom reports.
Marketing Automation (Friendly Automate)
Marketing automation software for lead capture, email, newsletters, cross-channel campaigns, workflows, personalisation, segmentation and integrations.
Consulting, onboarding and custom integrations
Consulting, onboarding, workshops, support with integration, custom solutions, tailored legal agreements and SLA-based support for Analytics and Automate.
Trust & reputation

ranQ Trust Score of Friendly GmbH: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 54% · As of November 2026

Without public customer reviews the score stays capped.

Friendly GmbH has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Friendly GmbH scores 67.8 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.64.612%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
Friendly GmbH scores 85.0 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
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CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).85.022%
Friendly GmbH scores 100.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: No data point — the criterion is taken out of the weighting and does not lower the score.—4%
Qualifications+0.00

Friendly GmbH reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 54%, so the score is backed by part of the criteria. As of November 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

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Location

Werkhofstrasse 5
6052 Hergiswil Nw

At a glance

Legal form
Limited Liability Company
UID
CHE-145.851.644
Founded
2021 · 5 years
Last commercial register change
April 29, 2025
Employees
1 to 10

Active in 1 of 26 cantons

  • NWNidwalden
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
88.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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